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About us

Full set on Karel / Sphynxs / Founding partner who between themselves have over a 100 years of experience with over 1000 events . Over 10,000 hours of saddle time

Our Mission

Our mission is to make motorcycles and motorsport effortless, inclusive, and joyful—introducing the passion for riding to next-gen

Our Vision

To create unforgettable entertainment through motorcycles—transforming everyday rides from last-mile commutes to thrilling race-track experiences. We inspire people to swap screen time for saddle time and rediscover the joy of motion

🏍 Our Services

We specialize in delivering end‑to‑end solutions for motorcycle brands, racing teams, and lifestyle events. From market entry to trackside execution, our expertise ensures your brand makes a powerful impact.

🚀 Market & Brand Strategy

  • Motorcycle Launch Consultation - Guidance on entering new markets with tailored strategies.
  • Brand Building & Market Entry - Positioning your brand for long‑term success.
  • Brand Consultation - Ongoing advisory to strengthen identity and growth.

🏁 Event Planning & Execution

  • Track, Road & Off-Road Riding Events - Full planning and seamless execution.
  • Track Day & Race Management - Professional coordination for competitive and recreational racing.
  • Exclusive Client Events - Bespoke experiences for your top customers.

🌐 Media & Partnerships

  • Social Media & Influencer Outreach - Amplify your presence across digital platforms.
  • Celebrity & Sponsorship Associations - Strategic collaborations to elevate brand visibility.

🏆 Motorsport Operations

  • Race Track Operations - Efficient management of facilities and logistics.
  • Race Team & Rider Management - Comprehensive support for athletes and teams.

Our Team

Karel Abraham

Karel Abraham is a Czech motorcycle racer and has competed in Grand Prix motorcycle racing from 2005 to 2019, Superbike World Championship and in 2010 won the Moto2 Valencia Grand Prix. He has competed in various classes and teamed up with Ducati for MotoGP in 2011.

Vikram Waghray

Started as 'DJ VICKY' at the age of 15, Vikram got into the entertainment industry with a budding zest. However, his love and enthusiasm for football gave him opportunities to play at the national level, and alongside his brother, he co-owned the Sphinx Football Club.